MoreMeetings, a trusted B2B appointment setting and lead generation partner with 22 years of exclusive focus on the IT sector, announced its comprehensive Next Gen Lead Generation Services today. Addressing the widespread challenge of ineffective sales pipelines filled with unqualified prospects, these new services are engineered to deliver high-quality, sales-ready opportunities.
This launch comes at a critical time, as recent industry surveys, like Pipedrive’s State of Sales report, indicate over half (51%) of sales professionals struggle significantly with lead generation.
"For years, we've heard IT sales and marketing leaders express frustration with generic lead generation efforts that yield low-quality prospects and waste valuable time," says John Moore, CEO and Managing Director of MoreMeetings. "Our new Lead Generation Services are the direct result of that feedback, combining our deep IT expertise with a relentless focus on quality. The 72% meeting-to-pipeline conversion rate isn't just a metric; it's proof that focusing on the right opportunities from the start accelerates revenue growth."
The challenge is significant: industry data suggests 37.1% of IT companies struggle with lead quality (Ruler Analytics), leading to revenue stagnation, slow deal closure, disconnected sales and marketing teams, and frustrating experiences with past vendors. Generic approaches often fail to grasp the nuances of long IT sales cycles and technically savvy buyers.
MoreMeetings' new Lead Generation Services tackle these issues head-on by providing a holistic solution beyond simple appointment setting. The expanded suite includes:
- ● Specialized Lead Generation for IT & SaaS: Tailored campaigns using multi-channel outreach (LinkedIn, email, phone) designed for software, hardware, and complex tech solutions.
- ● B2B Lead Generation with High-Converting Appointment Setting: Generating interest and securing meetings with decision-makers who have a need.
- ● Channel Partner Lead Generation: Driving "channel currency" by generating qualified appointments for resellers and partners to strengthen relationships and co-selling efforts.
MoreMeetings' documented 72% meeting-to-pipeline conversion rate is central to the effectiveness of these services. This industry-leading figure is achieved through rigorous lead qualification, a deep understanding of IT buyer intent signals, and a strict "quality over quantity" philosophy honed over two decades.
This commitment to quality minimizes client risk and aligns MoreMeetings' goals directly with client success. Unlike generic services that often give up after just a couple of attempts, MoreMeetings recognizes that IT sales cycles typically require seven or more touches and employs a comprehensive lead nurturing process to ensure no potential opportunity is missed, even if the timing isn't immediately right.
"Our process isn't a black box," adds John Moore. "We start by deeply listening to our clients' unique goals and challenges. We then craft a tailored strategy using proven IT-specific tactics, take massive action through multi-channel outreach, provide transparent weekly reporting, and relentlessly focus on delivering real, pipeline-driving results – not just vanity metrics."
Numerous client successes validate the effectiveness of this focused approach. Eric Bezek, who managed Hitachi’s South East Sales Territory from 2011 to 2016, reported that MoreMeetings "completely exceeded our expectations" and enabled his teams to drive "tens of millions of dollars in ‘Incremental Net New Revenue’" during their five-year partnership.
Similarly, Justin Cass, Sales VP North America and LATAM at Submer, describes working with MoreMeetings as an "easy and impactful collaboration." He emphasizes the value of their "fully enabled and hands-off meetings setting program with robust reporting" and notes that replicating such services in-house would be a "massive effort."
The new Lead Generation Services complement MoreMeetings' established reputation, built on 23 years of IT focus, flexible engagement models (hourly or performance-based), world-class talent that understands the tech landscape, and the ability to deliver initial results within 30-60 days.
To learn how new Lead Generation Services provided by MoreMeetings can deliver a 72% meeting-to-pipeline conversion rate and fill your sales funnel with qualified IT opportunities, please visit their website, or contact MoreMeetings directly.
About MoreMeetings:
MoreMeetings is a leading B2B appointment setting and lead generation service provider exclusively for the IT hardware and software industry. Founded in 2001, MoreMeetings has helped hundreds of IT companies generate qualified leads, accelerate sales cycles, and achieve significant revenue growth. The company offers performance-based and hourly models, a multi-channel outreach approach, specialized IT expertise, and a dedicated team of experienced IT sales professionals.
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Media Contact:
Name: John Moore
Title: Founder
Email: john@moremeetings.com
Phone Number: (781) 293-7014
Address: 5379 Longhorn Trail, Gulf Breeze, FL, 32563, USA
newsroom: news.38digitalmarket.com
Source: 38 Digital Market News
Release ID: 1528446