The Ad Firm’s Kevin Heimlich Discusses Future of SEO in the Age of AI During Ticker News Interview

Kevin Heimlich, founder of The Ad Firm, shares insights in a Ticker News interview on AI visibility, emphasizing quality content, branding, and credibility as essential strategies for businesses to remain visible in AI-driven search and digital marketing.

Irvine, California, United States, July 16, 2025 -- As artificial intelligence continues to disrupt the digital marketing landscape, Kevin Heimlich, founder and CEO of Southern California-based agency The Ad Firm, spoke candidly in an interview on AI visibility with Ticker News, outlining how businesses must prepare for the future of SEO and online visibility in an AI-driven world.

The interview, conducted in early July, touched on several key topics, including how AI is transforming online search, influencer marketing, advertising strategies, and content visibility. Heimlich emphasized the urgent need for companies to rethink their marketing strategies as search platforms like Google and Bing rapidly evolve to include AI-generated responses and results.

“AI is rewriting the rules of search visibility,” Heimlich stated. “Businesses can no longer rely on traditional SEO techniques alone. Instead, they must focus on quality, credibility, and user experience to remain competitive.”

In his conversation with Ticker News, Heimlich addressed the growing prevalence of AI-driven search tools — including Google’s Search Generative Experience (SGE) — and their implications for brands and marketers. These tools aim to deliver synthesized, conversational answers to user queries, dramatically reducing the number of clicks on traditional organic search results.

“Search is becoming less about who ranks first and more about who offers the most trusted and useful information,” Heimlich explained.

According to Heimlich, AI models increasingly favor content that demonstrates expertise, authority, and trustworthiness (E-E-A-T). As a result, brands without a strong online presence or those that rely on outdated keyword-stuffing tactics risk being deprioritized in search results.

Throughout the interview on AI visibility, Heimlich provided actionable guidance for businesses navigating the new digital landscape.

Heimlich encouraged companies to shift their content strategy toward fewer but more impactful pieces. Instead of focusing on high output, businesses should create long-form, in-depth content that delivers value to users and showcases subject matter expertise.

“AI systems now assess the depth of content more rigorously than ever,” he said. “That means producing articles, whitepapers, and resources that truly answer users’ questions.”

Heimlich stressed that branding plays a crucial role in AI visibility. Platforms that incorporate AI into search increasingly reference brands and figures that are well-known and trusted. A strong, consistent digital identity can boost a business’s chances of being cited in AI-generated responses.

“Professionalism in branding — from website design to visual assets — can significantly influence how AI algorithms evaluate and surface your content,” he noted.

Another theme of the interview was the importance of external validation. Heimlich recommended that companies pursue mentions, backlinks, and coverage from credible third-party sites to improve their perceived authority. This includes press coverage, guest articles, influencer collaborations, and appearances in expert roundups.

“Reputation matters more than ever. AI doesn’t just analyze your website — it looks at how others talk about you,” he said.

The interview also touched on the evolving role of influencer marketing. While some speculate that AI-generated personas might soon replace human influencers, Heimlich sees a different trend.

“AI can support influencer strategies through analytics and optimization, but it can’t replace the human connection that drives trust,” he explained.

Heimlich believes that genuine, human-led storytelling will continue to play a vital role in building brand loyalty — especially as consumers become more discerning in a world saturated with AI-generated content.

Kevin Heimlich founded The Ad Firm more than 15 years ago with a mission to help businesses increase visibility, drive conversions, and achieve long-term growth. Based in Southern California, the agency specializes in SEO, pay-per-click advertising, web development, and digital strategy.

Under Heimlich’s leadership, The Ad Firm has become known for its data-driven approach and its commitment to transparency and measurable results. The agency serves clients across a range of industries, including eCommerce, healthcare, real estate, and professional services.

“Our goal is to create win-win relationships. When our clients grow, we grow,” Heimlich said.

Heimlich concluded the interview by framing AI not as a threat, but as an opportunity — a filter that rewards businesses that invest in genuine, value-oriented marketing.

“AI is simply raising the bar,” he said. “It’s no longer about gaming the system. It’s about being the best answer to your audience’s questions.”

The takeaway from Heimlich’s appearance on Ticker News is clear: brands that want to remain visible in the AI era must rethink their digital strategies with a focus on substance, credibility, and user-centric design.

For more on Kevin Heimlich’s perspective and strategic insights, read the full interview on AI visibility on The Ad Firm’s website.

Contact Info:
Name: Kevin Heimlich
Email: Send Email
Organization: The Ad Firm
Address: 5151 California Ave #100A, Irvine, CA 92617
Phone: (949) 430-6697
Website: https://www.theadfirm.net/inside-the-interview-kevin-heimlich-on-the-future-of-ai-visibility-marketing/

Release ID: 89164846

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