Articles from Empathy
Empathy, the leading technology company transforming how the world plans for and manages life’s toughest moments, announced today a collaboration with Voya Financial to offer Empathy LifeVault™ to its clients. Voya is the first financial institution to implement LifeVault, providing policyholders, employees, and beneficiaries an innovative and robust platform for planning ahead. Empathy’s most recent annual research report, The Grief Tax, revealed the costs of loss and unveiled the extent and impacts of the lack of preparation in legacy planning. Two out of three of those surveyed reported they did not have access to essential and legal documents and details needed after the loss of a loved one, extending timelines for finalizing affairs to up to 20 months.
By Empathy · Via Business Wire · April 16, 2025
Empathy, the leading platform that combines technology with human touch to transform how people plan for and navigate life’s most challenging moments, today released its fourth annual research report on The Grief Tax. The report exposes the true cost of loss, not just in dollars and time, but also its impacts on health, relationships, and careers, shedding light on how these effects differ between generations and how one’s relationship and role in the process can have significant repercussions. The Grief Tax, defined as the financial, logistical, and emotional toll that loss takes, is the hidden cost that few of us talk about or know how to prepare for effectively. The report underscores the need for cultural progress and conversation around the impact of grief to more effectively support those experiencing the loss of a loved one.
By Empathy · Via Business Wire · April 10, 2025

Empathy, the technology company reshaping how people prepare for and navigate life’s most challenging moments, today announced four significant additions to its executive team: Sophie Ruddock as Chief Operating Officer (COO), Cindy Goodrich as first-ever Chief Marketing Officer (CMO), Rotem Waissman as Vice President of Design (VP of Design), and Jennifer Amaral as Vice President of Insurance and Wealth Solutions (VP of Insurance & Wealth Solutions). These hires come less than a month after the company announced several significant milestones: exceeding 40 million people with access to coverage, achieving 300% revenue growth, handling one in five life insurance claims in the U.S., and partnering with seven of the top ten life insurance carriers in the U.S., including MetLife, Prudential, and New York Life, as well as dozens of purposeful carriers.
By Empathy · Via Business Wire · January 16, 2025

The new offering will enable clients and their families to create and share personalized estate planning documents, an expansion of Empathy’s industry-leading loss support
By Empathy · Via GlobeNewswire · October 15, 2024

Funding-led expansion establishes Empathy as the new standard in family care and the fastest-growing benefit for insurance carriers and employers alike
By Empathy · Via GlobeNewswire · March 12, 2024