Articles from Simulmedia

Simulmedia, a national leader in data-driven TV and streaming advertising, today announced a strategic partnership with OptimizeRx Corp. (Nasdaq: OPRX), a leading provider of healthcare technology solutions, to enable the self-serve availability of Micro-Neighborhood® Targeting (MNT) audiences across linear, digital, and connected TV (CTV) channels.

Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the hiring of Jonathan Steuer as Chief Scientist. A renowned thought leader in media research, audience measurement, and data science, Steuer brings decades of expertise as a scientist, inventor, and innovator to Simulmedia’s mission of transforming TV and CTV advertising with cutting-edge technology and analytics.

Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This innovative pharmaceutical advertising solution allows pharma marketers to stretch their budgets as cost-efficiently as possible, reaching as much of their strategic patient audiences as possible. Integral to this offering is Simulmedia’s partnership with healthcare analytics company PurpleLab®, which has one of the biggest pharmaceutical and medical claims databases in the US. This partnership leverages PurpleLab's extensive data to power Simulmedia's patented linear and CTV media plan optimization algorithms, enabling pharma marketers to target their patient population in a HIPAA-compliant way.

Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data. This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma marketers to precisely target patient audiences across streaming TV using M3 MI’s robust national panel data for their pharmaceutical advertising. Unlike traditional audience data providers that rely on claims data, M3 MI’s approach is rooted in survey responses from the MARS Consumer Health Study, offering a privacy-forward solution that aligns with evolving healthcare legislation. Pharma marketers can now confidently extend reach to relevant patient populations while ensuring compliance with future-proof data practices for their CTV advertising.

Simulmedia is honored to announce its partnership with the Lviv IT Cluster in an impactful collaboration that transcends borders. This collaboration is founded on deep respect for Ukraine's resilient technology sector and Simulmedia's commitment to serve as a prime example of support for Ukraine in any way possible, demonstrating to other tech companies the way forward. Facing obstacles, this partnership proves Simulmedia's dedication to harnessing technological advancements to enhance advertising effectiveness and bolster the resilient spirit of the Ukrainian tech industry in surmounting challenges.

Simulmedia, a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist. “We are thrilled to welcome Ken Rona to the Simulmedia family as our Chief Scientist,” said Simulmedia Founder and Executive Chairman Dave Morgan, to whom Dr. Rona will report. “With the rapid growth of Connected TV advertising and Ken's extensive experience in streaming and linear video and programmatic advertising, we believe he is the perfect fit to help us drive innovation and continue to provide cutting-edge solutions to our clients.”

Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company founder and CEO Dave Morgan is changing his title to Executive Chairman, focusing on market development, product vision, strategy and partnerships. COO Jon Werther is taking the CEO title and assuming greater oversight of the company’s operations and day-to-day direction of the management team.

Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always learning, experimenting and calibrating so that brands reach their performance goals faster and more efficiently. Unlike other black-box optimization algorithms, APO is built with transparency from the ground up — advertisers can monitor budget reallocation and performance against other conversion-based KPIs.

Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.

Although one in three women experience Stress Urinary Incontinence (SUI) at some point in their lives, public and media taboos around the topic have exacerbated the physical and mental stress caused by bladder leaks, while common remedies like pads and adult diapers are often considered inconvenient and less than comfortable.

Simulmedia, the industry leader in truly cross-channel TV advertising, today announced the return of Jon Werther in the newly created role of Executive Vice President, Operations and Business Development. Mr. Werther, who is returning to Simulmedia after ten years at other companies, previously served as President and as Chief Revenue Officer of Simulmedia between 2010-2012.

Simulmedia, the leader in truly cross-channel TV advertising, today announced the renewal of its partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation, which will help ensure that Simulmedia’s unique TV+® platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the U.S.

Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors.